The Springville Museum Art (SMA) is committed to protecting your privacy when you visit our website, make an
online donation, or use the website to purchase tickets or an SMA membership. SMA does not collect personally
identifiable information about individuals (“Personal Information”), such as names and mailing or e-mail
addresses, unless the individual visiting the SMA website knowingly provides it. By using the SMA website, you
1. SMA's Policy on Collecting Information on www.smofa.org
When you access the SMA website, SMA automatically collects information about your Internet connection,
including but not limited to: (i) the name of the Internet domain you used to access the Internet; (ii) the IP address
of the website from which you linked directly to the SMA Website; (iii) the date and time you accessed the SMA
website; and, (iv) the pages you visited. This information (“Non-Personal Information”) does not identify you
personally. We use this Non-Personal Information to monitor the effectiveness of the SMA website and to consider potential improvements to the SMA website.
When you purchase a ticket from the SMA website, we need to know your name, billing and shipping addresses,
telephone number, e-mail address, and credit card information to process your order. Your credit card information
will be used only as needed to process your transaction.
Online Memberships and Donations
When you purchase an SMA membership or make an online donation to SMA, we will ask you to provide us
with the information we need to process your membership and/or to acknowledge your contribution. This
information includes your name, billing and shipping addresses, telephone number, e-mail address, and credit card
information. Your credit card information will be used only as needed to process your transaction.
From time to time, SMA may invite you to participate in surveys posted on the SMA website or sent to you by e-
mail. You may decide whether or not you wish to complete such surveys, which may ask about your background,
occupation, or similar questions. We use this information to help us better understand our visitors' needs and
interests, which in turn allows us to better meet your expectations.
SMA will occasionally offer visitors the opportunity to participate in online contests. If you choose to enter, you
will need to provide your name and e-mail address so that we may contact you in connection with the contest. We
may also request that you provide us with certain other information, such as your zip code, state of residence and
grade in school.
SMA uses third-party service providers to give you easy ways to share our content with others. The information
you provide when using these tools is subject to the third parties’ privacy policies.
We welcome your participation on our blogs. An email address is required to post comments. SMA will not use
these email addresses in any way, unless permission to do so is specifically requested and granted. We will not
share these email addresses with any third parties for marketing purposes.
As a service, SMA offers visitors to the SMA website the opportunity to subscribe to our online newsletter. If you
choose to subscribe, you will receive SMA eblasts. You may subscribe or unsubscribe at any time by following the
simple instructions at the bottom of each newsletter. On occasion, the SMA may send e-mails to individuals who
have provided us with their e-mail address, informing them of Museum events or promotions we think may be of
2. How the SMA Uses Information Provided by Visitors
Use of Personal Information
The SMA uses the Personal Information you provide to us for internal purposes, such as filling and tracking your
purchase, analyzing trends and collecting statistics. SMA may also compile and provide aggregate statistics about
our visitors, customers, sales, traffic patterns and related site information to third parties, but these statistics will
not include any personally identifying information.
We may contact you to inform you of an event or promotion that we believe would interest you. You may opt
out of receiving such communications from SMA by contacting us at email@example.com. SMA may disclose Personal
Information when such disclosure is reasonably necessary to comply with the law; enforce the terms of any of our user agreements; or protect the rights, property, and safety of SMA, the users of its site, or others.
We may combine information you give to us online, in our store or at the Museum. We may also combine this
information with publicly available information and information we received from or cross-reference with our
third-party vendors and others. We use this combined information to enhance and personalize your shopping
experience with us, to communicate with you about products or events that may be of interest to you, or for other
Use of Outside Vendors
SMA may from time to time retain qualified third-party vendors in order to help us manage the SMA website and
allow us to better serve our visitors and customers. These may include third-party vendors we engage to analyze
the information we collect on the SMA website for marketing or similar purposes. SMA requires its vendors to
maintain the security of the information to which they are provided access and restricts the vendors from using
the information in any way not expressly authorized by SMA.
required to maintain the confidentiality of this information. If you would like to opt out of this use of your
information, you can change the preferences of your browser so that it does not accept Cookies. We may contract
with companies or others to provide certain services, including credit card processing, data management,
promotional services, etc. We provide these service providers with the information they need to perform these
services, but we restrict the vendors from using the information in any way not expressly authorized by SMA.
Transfer of Ownership of Collected Information
SMA is the sole owner of the information collected on or through the SMA website. Information collected from
you may be transferred to a third party as a result of a sale, acquisition, merger or bankruptcy involving SMA.
Cookies are small files of information that are stored on your computer's hard drive by your web browser. The
cookies we use do not contain any Personal Information. We place cookies on visitors’ computers to collect
aggregate information for site traffic analysis, such as the number of visitors and the number of pages viewed.
Most web browsers automatically accept cookies, but you can change the preferences of your browser so that it
does not accept them. In order to use all the features of the SMA website, we recommend that you accept cookies.
4. Linked Sites
The SMA website may include links to websites operated by third parties over which we have no control. SMA is
not responsible for the privacy practices of such other sites and encourages you to be aware when you leave the
SMA website and to read the privacy policies of each and every website that collects Personal Information. Once
5. Children and Parents
Children Twelve and Under
SMA does not solicit Personal Information from children. Visitors twelve years of age and under should remember that they are required to obtain an adult's permission before submitting any Personal Information to this or
any other Website. If your child has submitted Personal Information and you would like to request that such
information be removed, you may contact us via one of the contact methods described on the SMA website and
we will promptly remove such information and shall not use such information or include it in our database. Users
twelve and under and their parents or guardians are advised that any Personal Information voluntarily entered by
children may be available for use until SMA becomes aware that a user is under the age of thirteen and has had a reasonable opportunity to remove the information from the SMA website.
6. Security Measures
SMA secure server software uses industry-standard Secure Socket Layer (SSL) encryption technology. SSL encodes
your personal information, including credit card number, name, and address, as it travels over the Internet so that
all transactions are secure. If you prefer, you may make a donation, purchase a membership, or event tickets by
phone (801) 489-2727.
SMA takes commercially reasonable precautions to protect your Personal Information both online and off-line,
but absolute security cannot be guaranteed. It is important for you to protect against unauthorized access to your
password and to your computer. SMA shall not be liable for the transfer of any Personal Information resulting
from loss or distribution of data, the corruption of storage media, power failures, natural phenomena, riots, acts of
vandalism, sabotage, terrorism or any other event beyond SMA’s reasonable control.
immediately upon posting on the SMA Website. Such revisions may arise in response to changes in the law, policy,
prior to your continued use of the SMA website. We encourage you to periodically visit this page to review our
notices or terms located on particular pages on the SMA website.
8. SMA’s Contact Information for Privacy Questions
Contact the SMA
Springville Museum of Art
126 East 400 East
Springville, UT 84663
Telephone: (801) 489-2727
This policy was last updated May 7, 2012.